For years, the senior living industry has been planning and waiting for the Baby Boomers to begin their march towards retirement. However, it has become clear that the extra investments and extensive building has only led to empty senior apartments intended for Baby Boomers who have yet to come. The Baby Boomers have fooled an industry into thinking that they are coming sooner than later.
CNN Money reports that 63% of Boomers intend to stay in their home after they retire, with only 1 in 5 considering senior housing as an option. There are plenty of reasons for this desire to stay at home, including financial and family issues, but the truth is that 75% of aging adults are living with significant health issues.
Senior living could be the answer to improved quality of life, socialization, and increased health for these Boomers, but how can senior living communities get the Boomers to move in? One option for marketing teams to consider is to play up the value of remote monitoring and highlighting the benefits for the senior upon inquiry. How can remote monitoring bring in Boomers? Because staying healthy and safe are base human desires we all want..
Highlight technology that benefits them
Unfortunately, there is still a stereotype that seniors fear, or avoid, technology. In fact, some senior living communities do not even feature WiFi access, and are noticing that residents are becoming unhappy with the lack of technology focus. The truth is that seniors like technology, especially if it benefits them. Facebook and other social media sites keep seniors connected to families and friends, and the over 65 age group in this platform continues to increase consistently.
What about educating these seniors about how remote monitoring is a technology that can very much benefit them? Seniors who are tech savvy will understand that remote monitoring can keep them healthier longer and even increase quality of life.
Remind them that remote monitoring is not what it once was
Baby Boomers still remember the days of pendants and pull cords in clinical settings and at the home of their aging parents. They may not realize that remote monitoring is more passive, and more powerful, today. Advanced remote monitoring is not an eyesore in resident apartments, and should feature technology that can prevent accidents before they happen.
Educate them about prevention vs. reaction
Remote monitoring that is paired with artificial intelligence should lead to increased health for residents, along with decreased visits to the hospital. This technology can prevent bed sores before they happen, as well as reduce potential falls, and keep health care professionals in the loop about new or worsening health conditions. Unnecessary emergency room visits or hospital stays all too often can lead to extended therapy or rehabilitation; no Boomer wants to be off their feet for too long, and remote monitoring can keep them active for much longer than their parents were.
Emphasize the importance of quality of life
The installation of remote monitoring and artificial intelligence technology can seem a bit impersonal at first, but Boomers can relax knowing that this technology actually allows for more meaningful interactions with less rushed staff members. Personal interactions with staff will not be cut short because of emergencies that could have otherwise been avoided. Instead, residents are healthier longer and staff interactions are more relaxed and extend past a quick blood pressure check. It is clear to see how remote monitoring can lead to increased socialization and quality of life in both the short and long term.
How have you seen your community thrive after you switched over to remote monitoring technology? Do you highlight this technology during your tours or sales presentations to prospective residents?