For years, the senior living industry has prepared for the Boomer generation. Investors and executives worked together to build communities that they thought Boomers would love. But as Boomers have started to age, many new senior communities sit empty. Where is the elusive Boomer, and why are they not moving into senior care communities that were so carefully crafted for them?
Baby Boomers won’t start hitting 80 — the average age of a senior living resident — until 2026, but that doesn’t mean it is too early to start thinking about their needs.
Right now Boomers already play a big role in supporting resident retention, as they help their parents make critical housing decisions. As a result, understanding what Boomers may want tomorrow is a key to driving resident retention today.
Remember how that car commercial made the pitch to Baby Boomers? “This is not your father’s Oldsmobile.” Besides being a memorable line, it made a strong point. This generation wasn’t going to settle for a car just because it was good enough for dad.