For years, the senior living industry has prepared for the Boomer generation. Investors and executives worked together to build communities that they thought Boomers would love. But as Boomers have started to age, many new senior communities sit empty. Where is the elusive Boomer, and why are they not moving into senior care communities that were so carefully crafted for them?
Continue reading “Six Ways Senior Living Must Change to Attract the Next Generation of Residents”